Opis

Shop analytics without the charts.

Someone finds your store through Instagram, browses a few products, adds one to the cart, goes to checkout. And disappears. Standard stats will only tell you “your abandonment rate is 70%”. They won’t tell you who it was, where they came from, which field they got stuck on, or what was in their cart.

Shop Journey Tracker is a WooCommerce plugin that shows you all of this in a simple WordPress dashboard. It runs on your own server, with no external analytics tools and no API keys.

What will you see after installing it?

→ Every visit, step by step. The first page they landed on, the products they viewed, and the time spent reading product descriptions.

→ Device and traffic source. Phone or desktop, plus where the customer came from: Instagram, Pinterest, Google, Facebook, or your own campaign with UTM parameters.

→ The checkout field where the purchase fell apart. Phone number, shipping method, discount code. You finally know what puts customers off at checkout.

→ The email address entered at checkout. It’s saved as the customer types, so you know who came close to buying and what was in their cart.

→ Email alerts for checkout errors. If a customer hits a validation error or a discount code that doesn’t work, you get a message describing the problem along with the cart contents. You can react before the customer leaves for good.

→ Summary and cart products. A clear funnel from visit to order, a list of the most viewed and most often added-to-cart products, and filters: today, 7 days, 30 days, all time.

How does this turn into sales?

→ A discount code that doesn’t work. The alert shows you within minutes, not a week later when you notice orders have dropped.

→ A field that scares people off. If customers give up at the phone number field, you can make it optional.

→ Phones vs. desktops. If most of your Instagram traffic is on phones but sales happen on desktops, you know the product page or checkout needs work on mobile.

→ Rescuing orders. One helpful message to someone stuck at checkout can close the sale.

Why this plugin instead of yet another analytics tool?

Big tools are built for analysts and stores with thousands of orders. You get hundreds of reports, but the question “what should I fix in my checkout this week?” gets lost. Shop Journey Tracker is built for small stores: makers, digital product creators, and course authors.

→ Your data stays with you. It’s stored in your own WordPress database and never sent to external services.

→ Lightweight. It uses a modern browser mechanism (sendBeacon), so it doesn’t slow your site down.

→ No subscription.

→ Works right away. Install it, activate it, and it starts collecting data.

What’s in the package?

→ The plugin as a .zip file (version 2.5.0).
→ Plugin updates.
→ A simple installation and update guide in PDF.

An annual license – 365 days from the date of first installation

Who is it for?

WooCommerce store owners: makers, digital product creators, and course authors who want to know why customers don’t complete their purchase.

Important: the plugin tracks visitor behavior. Remember to mention it in your privacy policy and cookie banner, and send marketing emails only to people who have consented to receive them.